Cprime
Cprime brings business into a new light—illuminating possibilities that once seemed hidden. For more than two decades, we’ve partnered with 2,500+ organizations worldwide, including over 300 of the Fortune 500, to help leaders see complexity with new clarity and rewire it into intelligent flow. With 800+ experts across 30 countries, we shine a brighter path toward platform modernization, AI-first operating models, and enterprise transformation that scales with confidence. We help organizations adapt and grow by orchestrating systems, teams, and decisions into harmony. Guided by experience, energized by innovation, and backed by Goldman Sachs and Everstone Capital, Cprime is trusted globally to make transformation clearer, faster, and more human.
Year
2019 - 2025
Job Title
Marketing Design Generalist
Content
eBooks & Guides
Whitepapers
One-Pagers
Infographics
Social Media
Display Ads
Animated Ads
Carousel Ads
Single Ads
Event Design
Iconography
When I started at Cprime, we were using about 20 icons that were very outdated, plain and unprofessional. In 2020, I aided our Brand Manager and Marketing Design Strategist to create a unique library of over 300 icons that were consistent and added visual illustration to our various design pieces. Under their direction, I created the icons below including evolved ‘people’ iconography to include diversity in age, body shape, race, etc. as well as ‘job roles.’ I have included samples of my contribution below.
In 2025, our Marketing team launched a new brand and iconography went through another phase with new colors and look and feel.
Before….
The evolution…
People Iconography…
Newly branded iconography in 2025
Google / PowerPoint Slides
A random sampling of Google / PowerPoint slides that I have designed over a 5 year period.
Swag
DAM
(Digital Asset Manager)
The DAM (Digital Asset Manager) contains Cprime’s brand guidelines and marketing assets that employees can access to obtain imagery (iconography, stock photos, graphics, logos, etc.) Google/PowerPoint deck templates, document templates, whitepapers, case studies, one-pagers, etc. for their use. Under the direction of the Brand Manager, our small creative team built all the brand guidelines and members of the marketing team continuously upload assets to the DAM (including instructions and do’s and don’ts) to help equip employees to be as self-sufficient as possible. Below is a small sampling of brand guidelines that I assisted with.
